Platt Portal

Typography

Project: Personal combination mark

Client: Your own graphic design firm

Goal: To develop a combination mark that effectively represents a dominant element of your design style, and to present it as a package including letterhead, # 10 envelope, and business card.

The lettermark must be able to withstand reduction to 1 inch without loss of line quality or [...]

This project is a preliminary to designing logos and trademarks. It gives you an understanding of the construction of letterforms. It also helps gain a sense of relationships of letter combos and positive and negative space.

Select one letterform from the typeface of your choice, use the computer to print it out and the xerox machine [...]

Typography

Project: Personal combination mark

Client: Your own graphic design firm

Goal: To develop a combination mark that effectively represents a dominant element of your design style, and to present it as a package including letterhead, # 10 envelope, and business card.

The lettermark must be able to withstand reduction to 1 inch without loss of line quality or [...]

Typography

Project: Re design of existing corporate logo or lettermark.

Client: Your choice of logo with instructor approval.

Goal: To take an existing logo that you feel needs reworking or
modernization and re design it to your style.

The redesign must be able to withstand reduction to 1 inch without loss of line quality or definition. Your comp must [...]